Digital consultancy for the third sector
UK digital consultancy for charities, CICs and purpose-led organisations. We help you raise more, reach more people, and help more of the people who depend on you.
Bedford, UK15+ years in digital strategy
Farringdon, London · Photography by Chris
Narrative Industries has been working in digital strategy for over 15 years, for clients ranging from global brands, to grassroots CICs.
What we do
Income, reach and impact. Every service we offer works on at least one of them, and most work on all three.
01
UK giving fell 10% to £14 billion in 2025, the first decline since 2021, and six million fewer people donate than a decade ago (CAF UK Giving Report, 2026). The charities that grow income make the case for giving and make giving easy.
We improve donation journeys, stewardship, and the data behind both.
02
Your future supporters, funders and beneficiaries are already searching, in Google and increasingly in AI answers. Donors with high trust in charities give more than twice as much on average (CAF UK Giving Report, 2026).
We make your organisation visible, clear and credible at the moments when people act.
03
1 in 4charities say their digital services are genuinely accessible
Only a quarter of charities say their digital services are genuinely accessible (Charity Digital Skills Report, 2025). The people who need you most are often those who digital excludes: older people, people with disabilities, people in crisis.
We build user journeys that work for everyone, on any device, under pressure.
Get started
Start with an audit
Website, search visibility, donation journey or eCommerce. You get a prioritised action plan, fast.
Start with a strategy
Gives your team shared direction and a 90-day plan.
Start with a conversation
Tell us where you are. We’ll tell you what you need.
Results, not promises
2×
WMUK, a rare cancer charity, doubled web traffic and is now cited accurately in Google AI Overviews and ChatGPT.
36%
A health information charity lifted organic visits to priority topics by 36% after template and schema upgrades; enquiries from those pages doubled in three months.
20%
Targeted form and messaging changes increased completions by 20% in twelve weeks.
AI consultancy
The Fundraising Regulator now requires charities to have an AI policy before using AI in fundraising (Fundraising Regulator, 2025). 76% of UK charities use AI; only 16% have a policy (Charity Digital Skills Report, 2025). We write strategies, policies and frameworks trustees can stand behind.
Start with a conversation
We’ll tell you what you need. No obligation, no pitch. Just a useful 30 minutes.
